Job description
Overall Objectives:
Serve as part of global community of RC group brand ambassador, to present brand at all levels of public communication, respecting brand integrity while conducting self in a manner befitting iconic and premium spirit brands.
Key functions:
- Support trade channels by conducting education and events to enhance consumer engagement.
- Educate sales representatives and trade staffs to improve sell-out.
- Support marketing team on marketing campaign, spirits, and whisky fairs to reach target audiences.
- Build up relationship with On & Off trade outlet owners, spirits KOLs, whisky community and bartenders
- (New assignment) To approach B2B & CRM sales opportunity, e.g. social associations: Lion club, Rotary Club, lawyer and doctor association, department store CRM program…etc.
Key Areas of Responsibility:
Brand animation
- Support marketing manager to host and organize brand events in trade outlets, brainstorming ideas and participating in proposing execution idea, be creative to recruit consumers.
- Participating and representing the company at product launches, events, and trade shows (spirits fair), being a company spokesperson.
Brand education and training
- Brand training to trade customers and RC staff.
- Develop training material (format in accordance with brand guideline)
Brand relationship and awareness
- Promoting the brand via his personal social media accounts and encourage purchase.
- Being an opinion leader in his/her community
- Generating brand awareness through word-of-mouth, to create desirability and brand buzz.
Trade activation
- Working closely with sales and marketing staff to develop marketing & trade activities.
- Assis in developing new client/outlet and build trusting relationships with customers.
Report and market visit
- Regular market visit and provide report to provide feedback to the Marketing and Trade Marketing regarding customers’ preferences and market demands, make recommend ideas for marketing & trade program.
- Research, analyze and report on competitors’ marketing activities.
Education, Experience and Competency:
Education :
- Bachelor’s degree in marketing, Communication, Food and Beverage Management, or a related field
Language Skill :
- Fluent Chinese both written and oral, fluent in English is big plus.
Professional Experience :
- Must have 5+ experience in alcohol industry, F&B, PR & communication industry.
Core Competencies :
- Excellent organizational, communication, and teamwork skills, professional attitude.
- Bartender background is preferred.
- Strong social media presence on multiple platforms
- An outgoing, friendly personality, and a desire to meet new people.
Work independently, strong sense of ownership and time, capable of working under pressure
Key Working Relationships:
Internal:
- RC Taiwan Brand team (marketing and trade marketing)
- RC Taiwan Sales team
- RC Taiwan Finance team
- Greater China BA team
- HQ BA team
External:
- Media (sales, journalists and editors)
- Trade partners and bartenders.
- KOL and whisky experts.
Profile
Education :
- Bachelor’s degree in marketing, Communication, Food and Beverage Management, or a related field
Language Skill :
- Fluent Chinese both written and oral, fluent in English is big plus.
Professional Experience :
- Must have 5+ experience in alcohol industry, F&B, PR & communication industry.
Core Competencies :
- Excellent organizational, communication, and teamwork skills, professional attitude.
- Bartender background is preferred.
- Strong social media presence on multiple platforms
- An outgoing, friendly personality, and a desire to meet new people.
Work independently, strong sense of ownership and time, capable of working under pressure