Job description

About the job

Based in Kuala Lumpur, the successful candidate will develop the brand building strategy, build and execute the plan for the portfolio in Malaysia (excluding LOUIS XIII).


  • Keep abreast of the latest market trend and client insights and integrate insights to chart marketing strategy so as to accelerate growth;
  • Evaluate, forecast and develop key marketing goals that facilitates the business performance;
  • Analyze and understand local business performance, risk and opportunities;
  • Develop strategic recommendation for the portfolio (brand prioritization, channel approach, Above-the-line (ATL) and Below the line (BTL) activations;
  • On/Off premise channel strategy – help develop strategies across channel segments to create consumer and trade pull. Build brand desirability and positioning;
  • Build ATL and BTL initiatives to recruit and engage the relevant client target;
  • Work closely with regional marketing team to bring to life brand platforms and build local relevant plans;
  • Establish and cultivate a strong relationship with the sales team, considering their commercial input for all programs and activations;
  • Champion e-retail projects to build brand image and accelerate business in this channel;
  • Measure and evaluate success of programs, sharing best practices for future iterations;
  • Managing resources and optimize A&P budget and spends in the most efficient manner with constant measurement of returns of investments.
  • Manage and develop the Assistant brand manager.


The successful candidate:

  • Bachelor’s degree in marketing / related discipline or equivalent experience;
  • Desire to succeed in a highly competitive and dynamic environment;
  • Minimum 5 years’ of marketing experience working in the consumer goods/ lifestyle/luxury/spirits and wine industry;
  • Pro-active team player, someone who is agile, self-motivated, able to work independently;
  • Able to manage stakeholders (sales/finance, local markets, local and regional teams, agencies etc) and prioritise effectively;
  • Possess a creative and entrepreneurial mindset with commercial acumen;
  • Good presentation skill is a must and able to motivate a team behind him/her;
  • Familiar with MS Word, Excel & Powerpoint.
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Asia - Other country
Type of contract
Permanent contract
5-7 years

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