Job description
The Senior Global Brand Manager – Innovation, Collaboration & Partnerships for The Botanist Islay Dry Gin, will lead the brand’s future-facing agenda, overseeing our global innovation pipeline development, cultural collaborations, and strategic partnerships.
This role ensures that innovation and partnerships are not only commercially successful but also elevate the brand’s equity, desirability, and cultural footprint worldwide.
KEY ROLES & RESPONSIBILITES
- Innovation Strategy & Pipeline Development
- Lead the long-term global innovation strategy and pipeline development for The Botanist Gin, including product & liquid creation, packaging, design and agency management.
- Translate consumer, category, and cultural insights into distinctive, premium innovation concepts.
- Partner with R&D, operations, and supply chain to deliver viable and timely launches.
- Ensure all innovation reinforces brand positioning and codes.
- Collaborations & Partnerships
- Identify, develop, and execute global collaborations (luxury, design, sport, music, art, hospitality).
- Lead partnership strategy to drive cultural relevance and aspirational positioning.
- Oversee co-created product launches, collaborations and limited editions.
- Manage relationships with global partners and creative collaborators.
- Market Engagement & Global Rollout
- Provide markets with toolkits, guidelines, and playbooks for innovation and partnership launches.
- Act as central contact for innovation and collaborations with local marketing teams.
- Gather market insights and performance data to optimise future projects.
- Consumer & Cultural Insight
- Commission and interpret research to validate innovation and collaboration opportunities.
- Monitor global cultural trends and competitor activity to identify white space opportunities.
- Champion the consumer perspective in innovation and partnerships.
- Agency & Budget Management
- Lead global design, innovation, and collaboration agency partners.
- Manage budgets across innovation, design, and partnership initiatives.
- Ensure ROI is measured in both commercial and brand equity terms.
Profile
- Values-led profile, motivated to be part of a purpose led business.
- A strategic marketeer, with +5 years demonstrable experience at ideally both a global and local Brand or Senior Brand Management level with a successful track record of delivery
- Experience in leading / managing high profile brands, ideally in the premium spirits space with ownership of strategic, creative and technical projects.
- Proven project management and innovation management experience, bringing together diverse groups of stakeholders around common goals with a common language (bridging marketing and technical teams).
- A strong working understanding of brand collaborations and partnerships with experience in developing and managing these at either a global or local level.
- Can develop global marketing initiatives as well as market-specific output, with working knowledge of the differences of key markets (including compliance, platforms, distribution opportunities).
- Demonstrable experience and a strong track record in delivering data-driven strategies.
- A self-starter, agile, with a can-do attitude who has strong planning, organisational, budget management skills and problem-solving skills and unwavering attention to detail
- The ability and credibility to influence, lead, and energise across all business functions. A strong communicator and influencer with the ability to build positive relationships both internally and externally, across geographies.
- Strong and confident presentation skills to both large and small groups, ability to inspire, engage, educate and influence individuals and teams.
- Strong sense of self-motivation, with the tenacity and enthusiasm to deliver results personally and by creating the right environment and ways of working for others to excel.
- Ability to travel regularly when required
- The ability and credibility to influence, lead, and energise across all business functions. A great communicator and influencer with the ability to build positive relationships both internally and externally, across geographies.
- Strong and confident presentation skills to both large and small groups, ability to inspire, engage, educate and influence individuals and teams.
- Strong sense of self-motivation, with the tenacity and enthusiasm to deliver results personally and by creating the right environment and ways of working for others to excel.
- Ability to travel regularly to the Glasgow office and/ or Islay when required
Apply to this job
Location
BDCL - Glasgow
Function
Marketing
Type of contract
Permanent contract
Experience
5-7 years
Start
03 Nov 2025
Localisation
Glasgow or Islay