Cointreau International Marketing Manager / Chef de produit Marketing International Cointreau

Job description

We’re hiring a Marketing Project Manager for Cointreau, based in Paris.

She/He will contribute to the global strategy elaboration and be responsible for its deployment through key marketing projects : brand fundamental assets, product innovation, activations.

Key missions:

1/  MARKET & CONSUMER ANALYSIS

  • Provide market studies and competitive reviews.
  • Identify key consumer insights, needgaps or trends that could be relevant for the brand to address.
  • Be in a constant competitive or trend watch to generate new ideas, propositions that nourish the brand.

2/ PARTICIPATE TO BRAND LAUNCH INNOVATION PLAN AND MAKE IT HAPPEN :

  • Define relevant and impactful innovation concept and ideas that will answer brand’s growth plan and objectives. : with a strong USP, fitting brand’s DNA, impactful visual identity.
  • Brief creative packaging agencies with aspirational and ambitious briefs
  • Lead all steps of product development and innovation projects in collaboration with Angers R&D team : elaborate liquid and packaging brief, ensure motivation and federation in a global objective, challenge propositions, provide visibility (market adhesion, consumer tests feedbacks), ensure coordination and follow up to meet the MAD deadline.
  • Implement and guarantee NPD process roll out
  • Lead, in collaboration with CMI, the proper studies needed to implement brand strategy (quails, consumer tests, pack tests, shelf tests, “fond de marque”, campaign pre /post tests…), with anticipation.

3/ PARTICIPATE TO BRAND PLATFORM MAKING

  • Agency briefs, follow up, brand platform formalization
  • Participate in visual Brand’s codeur (logo, colors, shapes) , communication charter and ensure their consistency throughout projects

4/ BUILD BRAND ACTIVATIONS PROJECTS

  • In collaboration with marketing, business dev team, communication and digital team, imagine and coordinate 360 activation plan linked to brand campaign or innovation launches.
  • Work hand in hand with communication team on asset production
  • Lead agency briefs and creative process.

5/ MARKET  COORDINATION

  • Participate, in collaboration with Business development team, to more operational projects
  • such as merchandising guidelines, on-trade specific programms, limited editions, POS portfolio management.
  • Gather market feedbacks, needs, best practices that will nourish brand strategy
  • Help building Brand’s budget in line with market’s ambitions
  • Support market in their local adaptations or developments
  • Validate with marketing and business development manager all the assets developed by markets to ensure brand consistency.

 

Profile

Must Have:

  • Master in Marketing/communication/digital or business school
  • 2 to 5 years of experience in operational marketin or development marketing
  • Fluent English, autonomy, leadership, rigor, versatility, good interpersonal skills, dynamism, very strong creativity, open mindness and curiosity
  • Passionate about marketing, product innovation, communication, publicity .
  • Strong aesthetic eye
  • Management of cross-functional / data driven projects / result driven

Nice To Have:

  • Experienced in liquor & spirit/ cocktails/ luxury sector
  • Used to social media management tools (Sprinklr/Synthesio)
  • Familiar with analytical tool such as GA/Data studio
  • Managed a brand social media page and content creation
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Location
EMEA - France - Paris
Function
Marketing
Type of contract
Permanent contract
Experience
3 - 4 years
Country
France
Start
02 Sep 2024
Localisation
PARIS

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