Cointreau Digital Communication Project Manager

We are looking for our Cointreau Digital Communication Project Manager who will be responsible for the development, deployment and analysis of the digital communication & content strategy on our international digital owned (Website, Email, Social) & paid (Search, Paid social) media channels.

Based in Paris, he/she will report to the Cointreau International Communication Director.

MAIN MISSIONS:

BRAND DIGITAL ACTIVATIONS

• Lead global digital assets of activation projects, in collaboration with marketing. (margarita challenge, margaweek, launch activations…)
• Coordinate market implementation and deployment
• Proactively input projects, launches, brand’s initiatives on a digital perspective.
• Support local digital activation needs & adaptation
• Deployment of the editorial planning on global digital channels

SOCIAL MEDIA: STRATEGY, CONTENT & CM

• Build and deploy social editorial planning : strategy, content production, publishing, community management
• Manage the agency ecosystem (pitch, decide, brief, kpi setting, budgets, deliverables, team & project management) – organic & paid
• Define the editorial planning and production of content aligned to our brand, social & PR calendars
• Responsible for the global social media guidelines evolution & market adoption
• In charge of Social management tool set-up, evolution & onboarding

MANAGEMENT & COORDINATION

• Coordination and working process set-up between the Digital Factory and the brand
• Market key contact point for digital brand needs or requests

CRM/PRM

• Database & email reporting project lead
• Responsible for PRM/CRM monthly & planning distribution of emailing
• Carré CRM : strategy & build support

WEBSITE

• Responsible for website content and  evolutions.
• Market support in website management

MARKET SUPPORT & COORDINATION

• Provide monthly content towards market : communication newsletters, editorial planning
• Social media market contact point
• Voice of the consumer management: social community management

& website contact form

• Digital media/Social brand guardian, audit & benchmark

DIGITAL ANALYTICS & PERFORMANCE

• Analysis & Performance of digital activations (Global paid & owned)
• In charge of social Paid / Owned / Earned dashboard evolution
• Ad hoc reporting